IMS International Metal Supply
Creation of a New Website with International Reach and Updated Corporate Image Update
International Metal Supply (IMS), formerly known as EPUR METAL, is a France-based company specializing in the purchase and sale of non-industrial and recycled metals since 1969.
IMS provides reliable and professional service to international clients, offering high-quality metals for industrial use. Despite being located in France, IMS operates globally, ensuring efficient and personalized management in the trade of metals and raw materials.
Following a name change and significant internal restructuring, IMS faced the challenge of completely renewing its digital presence and redefining its corporate identity. They not only needed a new website that reflected this evolution but also required a platform that would position them as a global leader in the metal trade.
The primary objective was to design a modern, functional platform aligned with the new brand values, enabling them to connect with international clients and stand out from the competition. In addition to the website, the update included other essential elements such as email signatures, templates, and corporate documents, all under the new visual identity.
This project required not only a strategic approach to enhance their global visibility but also a consistent implementation of the new image across all areas of corporate communication.
International Metal Supply required a complete renewal of its digital and corporate elements to position itself as a global leader in metal trading following its name change with a new website and corporate image
Our solution
We developed a modern, functional website designed to showcase the new branding and enhance visibility in the international market. Our focus was on a simple, quick-to-implement design, always considering accessibility and mobile responsiveness. Additionally, we implemented advanced SEO strategies to ensure their online presence would rank in key global markets.
Además implementamos estrategias de SEO avanzadas para asegurar que su presencia online se posicionara en los principales mercados globales.
We created a new Google business profile with the updated identity and locations. We also set up analytics to track website visits and profile impressions.
The update also included a redesign of corporate seals and document templates to ensure they fully reflected the company’s updated visual identity.
We created the design and code for new email signatures for team members. Additionally, we offered a redesign of corporate seals and document templates to ensure they fully reflected the company’s refreshed visual identity.
Results
organic visits through search engines
profile views on Google
countries of origin for visits
